Joe Edelman is an Olympus Visionary and award-winning photographer and educator and YES – that crazy PHOTO Joe Edelman on YouTube! His primary subject:  Beautiful people! His educational mission:  To help photographers to develop a solid understanding of the HOWS and WHYS behind creating great photographs. Joe’s work is featured frequently on well-known photography blogs including Fstoppers, DIYPhotography, PetaPixel, Lifehacker, ISO1200, Shutterbug and LensVid among others.  His photographs have been published internationally in magazines like Maxim, Cosmopolitan, Get Fit, Shape and Good Light Magazine to name a few. He has been called upon to complete assignments for both the New York Times and The Los Angeles Times and has serviced commercial advertising clients from all over the United States.  

Joe has earned a reputation as a lively and popular instructor and lecturer at camera clubs, photography conferences and photography workshops across the United States. He has been a speaker at events like ImagingUSA, WPPI, PhotoPlus, Out of Chicago, Carolina Photo Expo and numerous others. He has also served as an adjunct professor teaching about Creativity and Photography at Muhlenberg College in Allentown, PA and Northampton County Community College in Monroe, PA. Along with his incredible wife and two four legged kids, Joe is based in Allentown, Pennsylvania. 

In his presentation, Joe will be discussing “The Psychology and Techniques behind Photographing Beauty”.  Joe states that 80% of photographing people is psychology. 20% is the art and science of photography. Cameras, lenses, lights and modifiers – these are the things that photographers love but these are NOT what makes a great beauty shot or portrait. Photographing people for any reason – is a relationship game and the gear must take a back seat to the interaction between you and your subject. Photographers routinely go out of their way to learn how to sell to their clients, but they don’t put the same effort into learning how to interact with their clients to get the desired results in front of the camera. Great images are the result of great problem solving and beautiful images require planning and collaboration.

Together, we will take a deep dive through my entire process and I will share with you how I plan and executes a shoot. I’ll cover everything from shoot prep with both my subjects and makeup artists and I will review lighting, shooting, communication and posing techniques and much more.

https://www.joeedelman.com/ https://www.youtube.com/PhotoJoeEdelman

Visitors are welcome to attend the seminar.